AT&T tightens handset upgrade policy to 24 months, following Verizon’s move

By Phil Goldstein

ATT-logoAT&T Mobility (NYSE:T) will now make customers wait 24 months instead of 20 months to upgrade to a new, subsidized device. The move mirrors one that rival Verizon Wireless (NYSE:VZ) announced in April.

The change affects any AT&T customer whose contract expires in March 2014 or later. “Today, we’re announcing a 24-month upgrade policy across all of AT&T’s wireless products and services,” the company said in a blog post. “This aligns device upgrade eligibility with our standard two-year wireless agreement.”

AT&T’s move, like Verizon’s, is likely being done to increase margins at the carrier. AT&T said last week that it expects its second-quarter wireless EBITDA margins to be similar to those from the first quarter of 2013, which would be lower than in the year-ago period. AT&T said its margins will take a hit in the second quarter thanks to promotions, higher gross additions and more smartphone upgrades.

Read more: AT&T tightens handset upgrade policy to 24 months, following Verizon’s move – FierceWireless http://www.fiercewireless.com/story/att-tightens-handset-upgrade-policy-24-months-following-verizons-move/2013-06-10#ixzz2VpcrjT00

Unknown's avatar

About The Soul Brother

An observer to the world. I have a unique view of the world and want to share it. It's all in love from the people of the "blues". Love, Knowledge, and Sharing amongst all is the first steps towards solving all the problems amongst humanity.
This entry was posted in News from the Soul Brother and tagged , , , , , , , , , . Bookmark the permalink.

What do you think?