Streaming Overtakes Live TV Among Consumer Viewing Preferences

By Todd Spangler

television-or-tvU.S. consumers are more inclined to stream entertainment from an Internet service than tune in to live TV, according to the results of a new survey from consulting firm Deloitte.

Video-streaming services such as Netflix, which are now used by more than 42% of American households, have overtaken live programming as the viewing method of choice, Deloitte’s study found. About 56% of those surveyed now stream movies and 53% stream TV shows on a monthly basis, as compared with 45% of those who prefer to watch TV programs live.

And Internet-video services are valued more highly than cable or satellite TV among consumers aged 14-25, a group Deloitte dubs “Trailing Millennials” — another worrisome indicator for the pay-TV biz. For that age group, 72% cited streaming video as one of the most valuable services versus 58% who said the same for pay TV.

Older age groups still value pay-TV more highly. For Generation X (32-48), 80% picked pay TV and 47% selected streaming among the most valuable services, while among Baby Boomers 89% cited pay TV and 43% cited streaming.

Read More Streaming Overtakes Live TV Among Consumer Viewing Preferences: Study | Variety###.

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About The Soul Brother

An observer to the world. I have a unique view of the world and want to share it. It's all in love from the people of the "blues". Love, Knowledge, and Sharing amongst all is the first steps towards solving all the problems amongst humanity.
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